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Published annually in September, each issue is designed to last the full year, giving you year-long exposure and
promotion -- something regular direct mail and local weekly & monthly print advertising cannot offer. Our Kids Go To School has proved to be the most
valuable and targeted advertising media currently available on the market.
In addition to advertising in the magazines, there are sponsorship opportunities available to connect with families
at the Our Kids annual Private School Fairs in Toronto and Oakville and through our annual Photo Contest.
Our Kids readers are affluent parents who want to ensure a quality lifestyle for their school-aged children.
- Average annual private school tuition is $14,500
- The majority of our readers are female. They typically do the preliminary research before making the final decision with their husbands.
- Our Kids readers have young families and are planning for their children’s future education.
- They are highly educated and hold excellent positions at work.
- Not surprisingly, the Our Kids readers’ household incomes are above average.
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61% female
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98% between 25 and 54
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94% have one or more child aged 12 and under
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94% have completed post secondary education
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74% identified their occupation as Manager/Professional/Owner
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62% earn an average household income in excess of $85,000
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60% more likely to be interested in holding RESPs.
Our Kids ensures a targeted and loyal audience…
83% of families keep Our Kids Go To School for more than TWO months
48% of families keep Our Kids Go To School for SIX or more months
80% of readers refer to Our Kids Go To School repeatedly
71% of Our Kids School Fair attendees who went to no other education fair in the same year
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