Browse > Home / Archive: November 2009

| Subcribe via RSS

Social Media Manager – Details

November 30th, 2009 | Comments | Posted in Camp, News | by Travis Allison

Petting a Lion in AfricaAs the new Social Media Manager at Our Kids, I am pleased to be your school and camp’s communications contact. My role will be to share your school or camp life (stories, special events, application deadlines, training courses etc.) with our network of more than 850,000 families.

Social media increases your word of mouth promotions. Our Kids has committed to social media and marketing, being actively present on twitter, facebook, youtube and the blogging community to help promote your organization.

“You can’t just say it. You have to get the people to say it to each other”
– James Farley, CMO Ford

More »

The Week on Twitter: 2009-11-30

November 30th, 2009 | Comments | Posted in Social Media Strategy | by Travis Allison

Tags:

What’s On: Week of Nov. 30 – Dec. 6, 2009

November 30th, 2009 | Comments | Posted in Private Schools | by Travis Allison

***Edited.  Please note due to a calendar error we originally posted a number of events that actually took place in the first week of November.  This current version of events is correct.

Welcome to What’s On, The Chalkboard’s weekly roundup of interesting and exciting events on tap for the week. To help make sure we know about all the best events be sure to leave a comment below or send an email to travis[at]ourkids[dot]net. Now on with the week ahead!

Tuesday December 1

Early Admission Deadline | VILLANOVA COLLEGE
To be considered for Early Admission (December 15, 2009), complete
applications, including SSAT scores must be submitted to the school, no later than Tuesday, December 1, 2009.
Villanova College, King City, ON| View School Profile

Wednesday December 2

Open House | SCHOOL OF LIBERAL ARTS
6:30 – 8:30 p.m. Open House for prospective families
School of Liberal Arts (SOLA), Toronto, ON View School Profile

Information Session | ST. ANDREW’S COLLEGE
9:30 a.m. – 12:30 p.m. Experience SAC Day.  This exciting event offers students and parents an opportunity to experience classes, meet current SAC students and faculty, and encounter first hand what a day in the life of a St. Andrew’s student is like. Lunch will be provided.   If you would like to join us, RSVP to admission@sac.on.ca or call 905.727.3178 ext. 303. We look forward to meeting you!
St. Andrew’s College, Aurora, ON, View School Profile

Top 5 iPhone Apps for Camp Directors

There is no time better to be a Camp Director who appreciates technology. The sheer number of programs and technologies related to all aspects of a director’s job is staggering.  I was a camp director long enough to remember my first colour computer and the first time I used dial-up internet from my office in the camp courtyard.

I was no longer a camp director by the time I owned an iPhone, but I am married to a director, and I often think of the tools that would make her camp life (and yours) a bit easier.

Dropbox

dropbox_logo_homeDropbox is the “easiest way to store, sync, and, share files online”.   By automatically setting up a folder on your computer that gets sync’d between as many computers as you need (plus your iPhone), Dropbox makes it easy to access your most important files.   I also use Dropbox for a simple backup folder for my address book, Lightroom catalogue and 1Password database.  You start out with a limit of 2GB of free storage but you can buy more.

For a camp director, often on the road for promotion or home visits, having access to your most important files can make your job a lot easier.

Tweetdeck

Tweetfrontpage_7deck keeps Twitter usable.   By allowing you to create Groups (and soon to import your Twitter Lists), Tweetdeck makes it possible to sip from the firehose of information flying by in tweets.

I have 3 main Twitter lists that I use:

  • Camp People (my former staff members, professional camp staff, tweets directly from camps)
  • School & Parenting (schools, educators, parent bloggers).
  • “Very INteresting” (techies, photographers, environmental design folks, locals)

When I need to focus on one area for my Our Kids work or would like to check out photographers on my personal time I can focus on one column.

On the iPhone, Tweetdeck makes it super easy to tweet from multiple accounts, take a picture and send it as a twitpic, and sync your columns from your phone to your desk (although I admit this feature isn’t working the best right now…).

As a camp director of a camp with mobile phone access, or if you are in the city at an event, you can snap a picture of a cool camp activity, add a link on a map and post it to your account within seconds. (Here are a couple of pictures that I took at camp this summer and tweeted out.)

Best Camera

main_appIf you are a follower of mine on twitter, you know that Chase Jarvis is one of my favourite photographers, as much for how much he shares with the community as for his amazing pictures.  Chase just recently released the Best Camera app for the iPhone and it allows you to edit and improve pictures on the phone before you download them to your computer.

A cool feature of the app that will appeal to the marketer in you is the ability to share photos on a webpage at thebestcamera.com.  You can create a page for your camp (with a link to your website) and post regular pictures without having to take the camera to the office, find a USB cable, download the pictures and then upload them again.

Evernote

logoWe have had a number of discussions on Twitter (camp director friends and I) about the amazing benefits of the free program called Evernote.  Evernote claims to be “your electronic brain”.   The beauty of having Evernote on your computer and your iPhone is that it make it dead-simple to clip little bits of information and access them afterwards via tags or searches.

As a camp director, I would constantly use the voice memo feature on the iPhone app to make notes to myself (and To Do Lists for others).  What I do is record stuff while I’m driving and write it out once I get home to my desk and computer.

MotionX GPS

GPS8_1-140x300This application is great for tracking your walks in the woods.  One of my favourite things to do for myself at camp was to get up early and take the dog for a walk on the trails.  Cairn had a great figure-8 loop that would give me the choice between a 20 or 35 minute hike. MotionX GPS is an app that will help you track your course, average speed and miles/kilometers covered.   A great bonus to this app is that it allows you to use the iPod function of your phone and listen to whatever you would like.   Snowshoeing and podcasts for me!

You can click here to check out MotionX GPS (Available for iPhone)

I may yearn for the simpler times of camp “directoring” (imagine a life before we had so many concerns about our drinking water!) but I do Not miss the heat from the overhead projector nor the smell of the Gestetner.

What do you use on your smart phone to help you be a better camp director?   Leave us a comment and share your ideas with everyone.

Tags: , , , , , , ,

Fewer Students, Fewer Schools in Ontario

November 26th, 2009 | Comments | Posted in News | by Joshua Tusin

The parent-led group People for Education has released their analysis of school closures and declining enrollment in Ontario schools. The full report, a 14 page PDF, finds that nearly 200 schools are slated for closing and another 163 are under review.

A recent Globe and Mail article looks at the effect low birth rates have had on school availability while CTV looks at People for Education’s desire to see the closing schools repurposed.

The report also looks into the funding structure, finding that school funding is based on 1997 enrollments, which have dramatically changed, with many districts seeing a 20% drop in enrollment in the last 5-7 years.

More »

Vancouver School Expo – New video

A quick look at our very successful Vancouver School Expo, held November 15 at the Westin Bayshore hotel.  We were thrilled to welcome 500 people to an information-filled afternoon.    Take a moment to read some of our coverage from the day – click here.

Camp Stella Maris – Watch and Learn

Camp Stella Maris, located south of Rochester, NY, is doing some great things in the social media world.  They are taking advantage of now-cheap technologies and making a great effort to show off all of the things that make this camp special.

I’d like to highlight two videos that I watched this morning, both of which brought a great big smile to my face.

Introducing the year-round staff to those who joined them for the summer of 2009:

On a Boat – an introduction to the waterfront area.  (fully SFW)

I LOOOVE a camp plan that takes two days of full-on creative energy for 2 minutes of impact.

Congratulations to Camp Stella Maris.  These, and all of your new media efforts, are brilliant.

Camp Stella Maris around the web:

You too can do something similar for your camp.   Simple ingredients: creative camp staff (you must have a bucket load of them), video camera with a USB connection, iMovie or Windows Movie maker and a free YouTube account.

What is your camp doing with social media?   Leave us a link in the comments – we are excited to highlight the great works of camps across the world.  You can also just send us a message on Twitter: http://twitter.com/ourkids.net

Tags: , , , , , , ,

Mulgrave School Catches the Olympic Spirit

November 24th, 2009 | Comments | Posted in News, Private Schools | by Travis Allison
Students of Mulgrave School

Mulgrave students have the Olympic spirit

Mulgrave School in West Vancouver will be full of Olympic Athletes come February 12, 2009.  The Canadian Snowboard and Freestyle Ski Teams will make their home in the school’s buildings and campus for the duration of the Games.

Not only athletes but also their families and supporters will get a warm welcome from the Mulgrave community:

In collaboration with Canada Snowboard, the school has launched the Canada Snowboard/Mulgrave School Homestay Programme which will involve Mulgrave families hosting the families and supporters of Olympic Snowboard athletes and coaches during the Games.

Last spring, during the World Cup, #1 ranked Olympic Freestyle Snowboarder, Sarah Conrad’s parents, from Dartmouth, NS, stayed with Mulgrave family, the Sheldon’s. The families still keep in touch and the Sheldon’s have offered to open their home to Ginny and Gary Conrad once again during the 2010 Olympics.

Our Kids Media wishes a great Games for all Canadian Athletes and congratulates Mulgrave School for their Olympic Spirit!

For more information on Mulgrave School you can check their listing on Our Kids Go to School (click here) or visit their website.

Tags: , , , , , , ,