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FOR IMMEDIATE RELEASE
SEVENTEEN, THE LARGEST MONTHLY TEEN MEDIA BRAND, AND 360° STUDENT TRAVEL PARTNER TO LAUNCH NEW FASHION EXPERIENCE IN NEW YORK CITY
14-DAY FASHION AND TRAVEL PROGRAM FOR TEENS
NEW YORK, November 17, 2015 – Seventeen, the largest monthly teen media brand, today announced a partnership with 360° Student Travel, a summer tour operator for teens, to launch the Seventeen 360° Student Travel Fashion Experience, a 14-day program in New York City for teens who dream of living in the city and working in the fashion industry. The program will feature a mix of informational and inspirational sessions from the editors of Seventeen, top fashion brands, and more. There will be two sessions, July 10–July 23 and July 24–August 6, both featuring the same itinerary.
The Seventeen 360° Student Travel Fashion Experience will bring dreams to life as participants get exclusive behind-the-scenes access to the world of Seventeen, meet with notable executives, designers, and artists of leading companies in fashion and retail, and experience unique tours, all while achieving a greater understanding of the inner workings of Seventeen.
“We couldn’t be more excited to partner with 360° Student Travel to give our readers a new and fun way to connect with Seventeen,” said Michelle Tan, editor-in-chief, Seventeen. “It’s the perfect way for teens to explore New York City and to learn more about the brand. Not only will they get a great pre-college experience, but they’ll also get an incredible life experience.”
Hearst Tower, where Seventeen is headquartered, will serve as the main meeting place for activities alongside fashion and beauty houses, retail headquarters, and makeup and photography studios.
Programming will include a day in the life of a Seventeen editor, where participants will learn about an editor’s vision, the magazine’s visual direction, and the process of publishing an issue, from assigning articles to selecting cover models and more. Participants will also go behind the scenes at a Seventeen photo shoot and get a sneak peek of what really goes into a fashion spread before it hits newsstands. Other highlights include tours of top fashion brand headquarters, a lesson on the world of color forecasting, meetings with hair and cosmetics artists, interactions with apparel, shoe and accessory designers, an introduction to the world of fashion public relations, an afternoon at the Museum at the Fashion Institute of Technology, and a Broadway show.
In addition, participants will visit landmark neighborhoods and destinations including Central Park, Times Square, SoHo, Fifth Avenue, the High Line, Chelsea Market, the Meatpacking District, Brooklyn Flea, and Brooklyn Smorgasburg.
“This experiential fashion program is a dream for so many inspired teenagers,” said Ira Solomon, director, 360° Student Travel. “We are thrilled to be partners with Seventeen in creating this unique summer opportunity.”
Tuition for the program is $4,299 and includes lodging, breakfast and dinner daily, all recreation and entertainment, fashion workshops and experiences, transportation during the program, airport transfer within group times, gratuities, and taxes. For more information on the Fashion Experience and to enroll, please visit www.360studenttravel.com/seventeen or call 866-929-6596.
About Seventeen
Seventeen (www.seventeen.com) is the largest monthly teen media brand, reaching more than 15 million readers in print and online every month. For over 70 years, Seventeen has helped generations of girls navigate the tricky terrain of adolescence, giving them the confidence they need to become strong, self-assured young women. Never losing sight of the importance of delivering her world her way, Seventeen is a leader on the digital front with seventeen.com—the largest teen magazine Web site—the Seventeen Now app for her iPhone and Droid, as well as with the monthly edition of the magazine across all platforms. Seventeen continues the conversation on social platforms, connecting with millions of girls via Facebook, Twitter, Instagram, and Tumblr. In addition to its US flagship, Seventeen publishes three editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the US, Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore). Follow Seventeen on Twitter, Tumblr, and Facebook.
About 360° Student Travel
360° Student Travel (www.360studenttravel.com) is a division of Westcoast Connection (www.westcoastconnection.com), a leader in summer teen travel. Founded in 1982, the student tour operator has inspired over 29,000 teens through life-changing travel experiences that enhance their awareness of the world around them while increasing their understanding of themselves along the way. Westcoast Connection / 360° Student Travel offers Active Teen Tours, Community Service, Language Programs, Pre-College Enrichment, and Global Adventures for students completing 7th through 12th grades. Explore over 70 incredible itineraries from 8 to 40 days in length across 21 countries. Popular destinations include the USA, Canada, Europe, Costa Rica, Peru, Ecuador & the Galapagos, South Africa, Thailand, Australia and New Zealand. The summer of a lifetime begins here! Follow Westcoast Connection and 360° Student Travel (WCC360) on Instagram and Facebook.
Media Contacts:
Holly Whidden, Seventeen
[email protected]
Lauren Demitry, Seventeen
[email protected]
Ira Solomon, Westcoast Connection / 360° Student Travel
[email protected]
Lauren Demitry
Manager, Public Relations
300 West 57th Street
New York, NY 10019
T 212-649-2619
[email protected]
Twitter: @ldemitry
