World of Entrepreneurship & Innovation

Course outline

Classes take place in the mornings, Monday to Friday, in the form of four 45-minute lessons, for a total of 20 lessons per week. 

WEEK 1: Business Entrepreneurship

This week will prepare you for a career as a business creator and developer. Our experienced teaching staff will focus on developing your knowledge and skills in three key areas. First, the ability to identify and address the main issues faced by small, family, and entrepreneurial businesses; second, how to evaluate the viability of a business; and finally, how to create a start-up business plan, covering key elements such as financing, marketing, and organisational structure. During this week you will meet entrepreneurship experts, visit starts-up, and work on developing your own business plan.

WEEK 2: Innovation Case Studies 

This week the focus is on the value of innovation, and how to become a creative thinker and problem-solver. Entrepreneurs and our own experts will take you through case studies of companies who have done things their own way, giving you the insights needed to leverage innovation within your own business. You will understand its importance in relation to people management, technologies, customer satisfaction, concept creation, standard operating procedures, and more. By the end of the week you will be able to assess and analyse problems using a creative mindset.

WEEK 3: Design Thinking 

Design thinking is an important approach to new product and service development, and is only possible if you first understand your customer’s needs. This human-centered design process encompasses concept development, applied creativity, prototyping, and experimentation.

During this week, you will learn to identify current and future trends in design, and will also take a look at the impact COVID-19, an ecofriendly mindset, and sustainable materials, have on products and design processes. Once you have gained these insights and skills you will work on a project to create “the hotel room of tomorrow”.