The expo is a must-attend event for families considering schools. Miss it, and you’ll miss them. But it isn’t just about generating leads, although you’ll walk away with those as well. It’s your opportunity to connect in-person with families on a deeper level, foster existing relationships, and build new ones.
“The expo is valuable as we often see many expo attendees attend our open houses and submit applications.”
Finding a best-fit school is a long and involved process. The expo showcases you to new families, allowing them to thoroughly get to know you and shortlist you.
For families already considering you, the expo is a great place to reinforce your brand, and stay on their shortlist.
The expo is an ideal environment for families to become more familiar with your school and your staff, so they can build confidence in their decision. Being here strengthens your commitment in the eyes of parents and shows you care.
The expo is an excellent funnel-building opportunity, enabling you to entice more families to your in-depth events.
Our focused advertising and marketing campaign draws families actively researching private schools to the expo, providing you with qualified prospects who are ready to take action.
Families go through “extended problem solving” when researching prospective schools. They gather information online, in print, and in-person to gradually build their understanding—and confidence—in their final decision. The Expo is designed to work closely with the suite of Our Kids tools and resources available to families, enabling you to remain on their consideration lists uninterrupted throughout their entire school-choice journey.
“Many families looking for school choices tell us they use the Our Kids website, attend the School Expo and receive the Private School Guide in the mail. Our Kids has definitely helped guide prospective families to our website and to registering with us!”
The Private School Expo provides an invaluable opportunity for schools of all sizes to gain exposure and connect with interested families. Its unique combination of personal interaction, extensive reach, and follow-up tools will keep you top-of-mind with your most important prospects, both before and after the event. The Expo is a cost-effective investment surpassing other media options and channels.
Booth space is exclusively available to Our Kids member schools and is sold on a first-come, first-served basis.
Complete the form below and one of our expo representatives will contact you to finalize your booth selection.
