Since it was founded, Merit College has served primarily the Chinese Canadian community, with homestay available for students arriving from overseas. The focus at Merit College is very firmly placed on academics, leadership, and communication skills, and it has gained its reputation through preparing students to thrive within a North American university setting. The school community is small, personal and close-knit, and while the school may lack some of the bells and whistles of larger schools—such as breadth of extra-curricular or athletic offerings—the students that enroll here are looking for a challenge, and to gain academic confidence and language skills with an eye to gaining acceptance at leading universities in Canada and the US.