Glen Eisenberg, Precision Advertising President, West Island College Alumnus

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As a student at West Island College (WIC), a high school in Montreal, Quebec, Glen Eisenberg cursed when his English teacher would exhaust him with relentless questioning until he started thinking critically about the material. Over twenty years later, Eisenberg can’t express his appreciation enough.

"At a young age, you don't understand why you're doing what you're doing. You don't realize they're shaping you into a leader of tomorrow," he said. "So much of my survival skills are based on my time at that school."

Never at the top of his class in grades, Eisenberg says he received an education in much more than academics. For instance, the time-management skills he learned come in handy now that he owns and runs Precision Advertising, a marketing and communications agency he began in 1997, and needs to schedule dates with clients like Coca-Cola and L’Oreal eight months in advance on his Blackberry.

And after about ten years without speaking a word of French in Toronto, Ontario, he relied on his solid foundation in French from WIC to return to full fluency when he moved back to Montreal eleven years ago. “Without French in this province you’re dead.”

But as a true testament to his appreciation for the school, he now sends two of his sons there, with two more to follow.

“It’s not just past, it’s my present. If [my boys] can get what I got out of it, then I’ll achieve what I wanted for them.”

Check out Glen's Den.

As a student at West Island College (WIC) in Montreal, Quebec, Glen Eisenberg cursed when his English teacher would exhaust him with relentless questioning until he started thinking critically about the material. Over twenty years later, Eisenberg can’t express his appreciation enough.

"At a young age, you don't understand why you're doing what you're doing. You don't realize they're shaping you into a leader of tomorrow," he said. "So much of my survival skills are based on my time at that school."

Never at the top of his class in grades, Eisenberg says he received an education in much more than academics. For instance, the time-management skills he learned come in handy now that he owns and runs Precision Advertising, a marketing and communications agency he began in 1997, and needs to schedule dates with clients like Coca-Cola and L’Oreal eight months in advance on his Blackberry.

And after about ten years without speaking a word of French in Toronto, Ontario, he relied on his solid foundation in French from WIC to return to full fluency when he moved back to Montreal eleven years ago. “Without French in this province you’re dead.”

But as a true testament to his appreciation for the school, he now sends two of his sons there, with two more to follow.

“It’s not just past, it’s my present. If [my boys] can get what I got out of it, then I’ll achieve what I wanted for them.”

Check out Glen's Den.

 
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