Who We Are:
The Enrollment Management Association (formerly known as SSATB), supports our membership by offering the resources and tools that help enrollment leaders and schools thrive. At The Enrollment Management Association, we believe that admission practices of the past will not sustain independent schools of the future. Every day, we serve enrollment leaders, increasing their success through the best science, research, and training. Because when great schools enroll great students, everything is possible.
Our mission is to provide unparalleled leadership and service in meeting the admission assessment and enrollment needs of schools, students, and families.
Our tagline, Yield Your Best, signals the dual meaning and dual benefit of achieving your professional best while also advancing your institution with us. We are committed to developing smart and strategic enrollment practices for independent schools. We know that building your school community takes equal parts heart and science. That’s why we’ve developed the most complete set of enrollment resources available—from access to the data to help you better benchmark and understand your competitive realities, to the personalized outreach support and leadership development to help you make make sense of it all.
Our membership base-the largest admission and enrollment facing among all independent school organizations-means that our staff experts have a comprehensive view, and are on the leading edge when it comes to recommending innovative new tools and services to address what’s next. No matter what kind of challenges or opportunities your school faces, our team will meet you where you are and help to create an action plan to increase your success.