Seth Godin: internet marketing guru

Camp Arowhon alumnus

Seth Godin is an entrepreneur, best-selling author of 12 books and called "America's Greatest Marketer" by American Way Magazine.

    Our Kids: What is your favourite memory from camp?

    Seth Godin: I loved being an instructor. I loved organizing the weirdest colour war (a game where teams are assigned a colour and compete against each other) in their history and sending every single kid in camp across the lake in a boat at the same time... 250 people in canoes, windsurfers and sailboats. Everyone said it wouldn't work... Most of all, I loved teaching. I thought the ability to help someone change, to do something impossible - it was a privilege.

    Our Kids: How has camp affected your career success today?

    Seth Godin: Every day, I use more tools learned at camp than I do school. It enabled me to become a well-known public speaker, a teacher, a writer, an impresario. All the good things in my career are a direct descendant of what I did and learned [at camp].

    Our Kids: Why is summer camp important?

    Seth Godin: Camp does two things at once. It lets kids be kids, and it encourages them to solve interesting problems. The rest of life tends to be about becoming a compliant cog in the endless machine of industry. To do what you're told. What a waste.

    Our Kids: What advice would you give parents that are afraid to send their kids to summer camp?

    Seth Godin: Get over it, and fast. This is why you had kids. So they can become who they become, not so you could preserve them in a bottle.

    Seth was a camper and counselor at Camp Arowhon in the heart of Algonquin Park, in Ontario.

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